Client Background:
Mr. Prabsaran Singh is the Director of Syscom Power Solutions Private Limited, a well-established Indian brand in home appliances, known for its voltage stabilizers. With a 50-year history, Syscom had traditionally operated on a retail basis and maintained a static, informative website.
Challenges Faced:
Despite the brand’s strong market presence, Syscom struggled to reach the growing segment of e-commerce buyers. The static website limited their ability to attract and convert leads. Mr. Singh was concerned about missing out on valuable e-commerce opportunities and was also seeking a cost-effective, high-quality solution to revamp their online presence. He wanted a website that would appeal to both Indian and global customers but found the quotes from other companies too high.
Solution Provided By Digju:
After evaluating several companies, Mr. Singh chose Digju for its balance of affordability and quality. Digju developed a dynamic e-commerce website for Syscom, tailored to attract both Indian and global markets. The new website featured optimized SEO and digital marketing strategies to generate more leads. Digju delivered a standardized, cost-effective solution that addressed Mr. Singh’s needs and provided guidance on targeting the right audience.
Impact On Business:
The new website began generating inquiries and sales, with improved product descriptions and category organization enhancing the user experience. Syscom’s online presence became a profitable extension of their retail business. The website’s success demonstrated that Syscom’s 50-year-old brand could thrive in the digital marketplace.
Appreciation:
Mr. Singh praised the Digju team for delivering his vision affordably and effectively. He commended Digju’s support for business owners looking to boost sales through digital marketing and recommended their services to startups. Mr. Singh expressed gratitude for the excellent website development and digital marketing, stating, “Thank you, Digju.”
